Search engine optimisation or SEO, as it is commonly referred as, is a process of preparing your ecommerce website efficiently so that it gets rank high on search engine ranking pages (SERPs). While you can do it by yourself, the process is rather tedious and time consuming. Hence, it is definitely more efficient and cost effective to hire an ecommerce SEO company to do it for you.
Before we go into why you should hire an ecommerce SEO company to do SEO for your ecommerce website, let us look at the significance of SEO in getting your website rank higher on SERPs. We will begin with the different components of SEO. There are two main components of SEO, namely onsite and offsite SEO.
Onsite SEO involves tweaking several components of your website internally to optimise it for SERP bots when they crawl through your website’s pages. This may include optimizing the URL address, headings, page description and meta tags by adding your targeted keywords in them. Another important component of onsite SEO is page load speed. You need to ensure that your page loads quickly when someone visits it or your website ranking may be affected.
Offsite SEO, on the other hand, involves building external backlinks to your website pages from credible sources with common metrics like high domain authority and traffic. Both onsite and offsite SEO, if done right, can vastly improve the chances of your website ranking high on SERPs.
Unlike other marketing strategies, SEO’s long-term effects are well defined. The benefits of SEO build upon it and grow as time goes by, like compounding interest on money invested. With other forms of marketing, you practically start all over again year after year.
If needed, you can actually take a break from SEO to focus on other urgent matters for a couple of weeks and months without having to worry about reduced traffic to your website. This is especially true if you’ve already established an effective SEO strategy. If any, possible reductions in your website’s traffic will be minimal and it shouldn’t be hard for you to resume or even grow the traffic on your business website. As mentioned earlier, your website’s traffic won’t stop if you stop your SEO activities, which isn’t the case with paid online advertising.
Given these reasons, SEO is no longer considered to be one of your options for effectively running an online business website – it’s already a requirement. You need to accept the fact that search engines such as Google are already deeply entrenched into your online business website’s customer’s daily life. As such, your online business website’s financial success may be considered highly dependent on SEO.
If you choose to ignore SEO, you’re making a big mistake – one that can limit your online business site’s financial growth and longevity. Ignorance is no longer an excuse as you can hire a professional ecommerce SEO company to help you out with SEO while you’re still learning the process.
A renowned ecommerce SEO company will have SEO consultants with credible experience in planning and executing a solid SEO plan for your website. Itcan conduct essential research on your niche market, keywords to target and competitors that are dominating your niche. In addition, they will be familiar with identifying ways to enhance your onsite SEO and generating effective offsite backlinks to your website to improve its search engine rankings. While it may cost you more to pay for the services of such a company compared to doing it yourself, it can still be much cheaper compared to doing things yourself via online advertisements.
Make no mistake about it; SEO carries with it the potential to increase your website’s revenues, sales, and profits. It can also help your online site become an industry leader. While it may cost you a bit in the short-term, particularly if you hire an ecommerce SEO company, it’s an investment that may have a very quick return on investments that can be enjoyed for several years.
If you are looking to hire an ecommerce SEO company, look no further than 786SEO. It has its own committed in-house team, with over 14 years of experience in SEO, social media marketing, digital marketing and online business. In their combined experience, they’ve created thousands of pages of content for a wide range of topics and niches, dabbled in various aspects of SEO, and helped drive tens to hundreds of thousands of dollars in online revenues for their clients. Their services are suitable for ecommerce businesses, local “mom & pop” businesses, on site services businesses, technology startups, multinational corporations, food and beverage businesses and almost any kind of business. Simply put, their services are perfect for any business owner who wants to get loads of targeted traffic and reap huge profits!